Fireball Cinnamon Whisky is a brand of Canadian whisky owned by Sazerac Company. It is made with Canadian whisky, cinnamon flavoring, and sweeteners. It was first introduced in the United States in 1986, but it did not become popular until the early 2010s.
The whiskey is bottled at 33% alcohol by volume (66 proof) and is available in several countries including the United States, Canada, the United Kingdom, and many others. Fireball is known for its bold and spicy flavor, which is a combination of cinnamon and whiskey.
The brand has a strong following among younger adults, particularly in the college demographic. This is likely due to its sweet, cinnamon flavor and relatively low price point compared to other whiskey brands. The brand's slogan is "Taste the Inferno."
Fireball has faced some controversy in the past, particularly regarding its high levels of propylene glycol, a sweetener and thickening agent that is also used in antifreeze and other industrial applications. In 2014, the European Union placed limits on the amount of propylene glycol that can be used in food and beverages, and Fireball was subsequently reformulated to comply with these regulations.
In addition to its original flavor, the brand has also released several limited edition and seasonal flavors, such as Fireball Apple, Fireball Pumpkin Spice, and Fireball Gingerbread.
Despite its controversy, Fireball continues to be a popular choice among whiskey drinkers, particularly those who prefer a sweeter and spicier flavor. It is often used in cocktails, such as the "Fireball shot" which is a shot of Fireball chased with a beer. It is also used in cooking and baking as a flavoring ingredient.
The brand has also seen a surge in popularity due to the rise of social media and viral marketing. Many people post pictures and videos of themselves drinking Fireball on social media, and the brand has also been featured in several memes and viral videos.
Fireball has also been involved in various charitable causes, and has partnered with organizations such as the Wounded Warrior Project and the Make-A-Wish Foundation.
Overall, Fireball Cinnamon Whisky is a popular and well-known brand of whiskey that is known for its bold and spicy flavor. Despite some controversy, it continues to be a popular choice among young adults and is often used in cocktails and cooking. It also has a strong social media presence and has been involved in several charitable causes.